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There's this pedicure in New York that is a half-hour in duration. It is called the Javanese Foot Fetish. I believe they use this because this pedicure is supposed to do more than a pedicure, in addition it helps tone your skin with a variety of ingredients. Since having a foot fetish allows for a deeper appreciation of a pedicure, I just thought this was clever marketing, and at the same time promotes foot fetishes.