posted
I have a proposal to other producers to be part of a marketing blitz. I don't have a specific date/time, just seeing if anyone's interested. I'm not claiming to be an expert.
I recently started up a C4S Foot Fetish studio and only have 15 Foot Fetish category clips. There's tens of thousands of studios with way more clips. Can I reach top 50 studios in July? Can any of my clips reach top 50 sales? I wanted to test this out.
Well, so far I got close to top 25 and have multiple clips in top 50, including position #1 in Foot Fetish. All of this will change, but it proves a small point: marketing can be very helpful. Screenshot
I want to do stuff like this on a larger scale with others. We can launch coordinated marketing blitzes.
Other studios have contacted me directly, and I'm working with some local studios/indie models for our next blitz. I plan to release episodes featuring different studios, and these are aimed at driving traffic. I'm just seeing if anyone else is interested.
posted
I actually reached top 5 about 1 month after my Images4Sale store was launched which was surprising. But if you notice, it's how many total sets/clips you put up in one day that brings the traffic, basically a very active uploader will help.
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Join thousands of our fans on Twitter @Norcalfeetdotco Posts: 18332 | Registered: Apr 2003
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quote:Originally posted by NorcalfeetStudios: I actually reached top 5 about 1 month after my Images4Sale store was launched which was surprising. But if you notice, it's how many total sets/clips you put up in one day that brings the traffic, basically a very active uploader will help.
Definitely. The challenge is that most studios can't do that. I sure can't.
BUT... Small studios with less clips can still be impactful if they are marketing in a certain way.
What I'm proposing is a marketing blitz team. For my part, I could help market other team members. I just plugged my own clips to the top of C4S. Let's try yours? Lots of intriguing possibilities, here.
The team would consist of other producers interested in growth and trying new marketing tactics. Each member brings different talents/resources, and we coordinate these.
posted
Beyond the buzz words like "marketing" "blitz" "tactics" "talents" & "Resources"...can you explain a specific idea you have for instance? I think the issue is most producers do this part time and prefer to fly solo and do what works for them the best most of the time. I am always open to ideas on marketing, just need specific ideas.
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Join thousands of our fans on Twitter @Norcalfeetdotco Posts: 18332 | Registered: Apr 2003
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posted
Now that I have a tangible example to show, here's how that was done:
Starting at the beginning of this month I posted a themed featurette on YT. In the videos I basically said, "Hey guys, this model is making some vids this week. Go buy them." The result is what I posted.
To put terms in context, that's one example of a Blitz.. Concentrated, coordinated effort to drive maximum results. Telemarketing companies use "Phone blitzes" as a tactic. The resource, or asset used was my social media network.
You moved to FFTube anyways, right? Okay here's an idea where you can just use my channel. We brainstorm at Starbucks and decide to promo one of your models. You send me some promo materials and authorize me to show them to my audience. I show that in a video, and tweet to my followers saying, "Hey, check out Monica at Norcal."
I estimate that a handful of my subscribers will really love her content, and they share the video and tweet it out to their followers. Within a few days several guys go to your site and subscribe. This is totally plausible and realistic, because in my first month of opening a membership site, I got quite a few signups -- and I hardly have anything. I bet we could drive yours up some more.
In effect, I've timed my own episode with your content in a Norcal blitz to 7k subscribed viewers, getting the link straight to their email. I benefit from you because I get reciprocal tweets, quality promotional content, and I'll get some more subscribers too.
Basically, we've scaled up our operations in concert. You're still doing your own thing, but now you have support. Now, what if several guys are involved in these marketing efforts? ...
posted
While it's not external marketing per se, a lot of the BHE sites do this to an extent on their sites - They have those "Guest Model" sets posted from other BHE sites to get current members exposure/interest in those other BHE sites.
I think this is a good idea. I think the cross-pollination of models is one of the key drivers in all of this. People like certain models and want to see all the clips/photosets they can of that single model. Different models appeal to different people - it's fully subjective - but when someone finds a video/photoset of a girl he likes, he'll seek out more content from her, generating $$$.
Each site/store has it's own aesthetic and style, let alone C4S stores that have their own focus (foot worship vs. foot tease vs. POV, etc).
I personally love when a model is on a few different sites, especially when they are different in nature.
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posted
I'm glad you mentioned BHE. I'm not proposing that people stop using it. Actually, my pitch goes equally out to BHE guys, because I believe may not be getting the help they really could be getting.
I'm presuming that you want the 18-25 audience. They don't want to be shuffled around a bunch of aging cookie-cutter BHE sites. They want to be immersed in interactive, engaging, rapidly updated content fed straight to their iphones. You have to speak their language, grab them, and herd them around.
You can think of it as me asking the BHE Salty Dogs to go fishing with me. Let's hunt the tuna where it actually is -- not where it used to be. I just went out in my small boat and found a nice spot.
If you don't have time, etc etc I get it. I'm just seeing who's potentially interested, and we'll come up with something shortly.
posted
I'm not really interested in being apart of this "marketing blitz", I'm just an enthusiast who loves wu's feet links throwing in my two cents because I can. First of all I think as soon as you start seeing people as a herd to be lead around you loose touch with the magic of what you could actually create. People here at Wu's and other places are a community of people united by our love for the feminine divine, more specifically the love of feet in one form or another. When you loose touch with the idea of what a community is, a feeling of fellowship with others as a result of sharing common attitudes, interests and goals, and view people as Just a way to make money you become an asshole sir. And the bullshit at the source of this view is the same bullshit that the people in positions of power feeding dark forces behind the scenes that have been manipulating us for generations operate on.
Second of all if your catering to the 18-25 audience your target demographic must also be young men not comfortable enough with themselves to find a real relationship and gets off wanking to foot vids all day. If I were viewing people as salmon I would imagine the older more desperate men or just men more comfortable with their interests instead of pursuing women or someone in between would be the larger pool of customers to fish from in this realm but I also don't know shit about marketing.
Anyway I didn't intend on bringing in any negativity to this thread just speaking my opinion, good luck guys.
quote:Originally posted by MetaFootMan420: I'm not really interested in being apart of this "marketing blitz", I'm just an enthusiast who loves wu's feet links throwing in my two cents because I can. First of all I think as soon as you start seeing people as a herd to be lead around you loose touch with the magic of what you could actually create. People here at Wu's and other places are a community of people united by our love for the feminine divine, more specifically the love of feet in one form or another. When you loose touch with the idea of what a community is, a feeling of fellowship with others as a result of sharing common attitudes, interests and goals, and view people as Just a way to make money you become an asshole sir. And the bullshit at the source of this view is the same bullshit that the people in positions of power feeding dark forces behind the scenes that have been manipulating us for generations operate on.
Second of all if your catering to the 18-25 audience your target demographic must also be young men not comfortable enough with themselves to find a real relationship and gets off wanking to foot vids all day. If I were viewing people as salmon I would imagine the older more desperate men or just men more comfortable with their interests instead of pursuing women or someone in between would be the larger pool of customers to fish from in this realm but I also don't know shit about marketing.
Anyway I didn't intend on bringing in any negativity to this thread just speaking my opinion, good luck guys.
-MetaFootMan
Yeah go easy on Klass, he's a good guy with some general marketing ideas he's trying to throw out there coming from the younger tech generation's POV. I think for most start up sites who need big boosts of marketing to get things going his ideas are actually perfect.
I personally don't see it working exactly as such for the established sites like mine who have a steady/larger membership base who already dabble in social media, Youtube, FFTube, etc...people already come and check in every few days or weeks and if they like the new stuff or something in particular they like, well...they buy it, simple. My brand name pretty much markets itself in a way based on what I make available and people search it out on their own with not much doing of my own. Could it be more? Sure..how much more at the cost of more man hours I don't know.
What I am more interested in is doing team photo/video shoots where we split the overhead and/or collaborate on a certain model and shoot content with them.
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Join thousands of our fans on Twitter @Norcalfeetdotco Posts: 18332 | Registered: Apr 2003
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posted
Yea, I don't really have much business posting in this thread, I offered nothing productive but maybe a different perspective will help the creative juices flow. I will respectively stay out of it now but that last part sounds like a great idea.
quote:Originally posted by MetaFootMan420: I'm not really interested in being apart of this "marketing blitz", I'm just an enthusiast who loves wu's feet links throwing in my two cents because I can. First of all I think as soon as you start seeing people as a herd to be lead around you loose touch with the magic of what you could actually create. People here at Wu's and other places are a community of people united by our love for the feminine divine, more specifically the love of feet in one form or another. When you loose touch with the idea of what a community is, a feeling of fellowship with others as a result of sharing common attitudes, interests and goals, and view people as Just a way to make money you become an asshole sir. And the bullshit at the source of this view is the same bullshit that the people in positions of power feeding dark forces behind the scenes that have been manipulating us for generations operate on.
Second of all if your catering to the 18-25 audience your target demographic must also be young men not comfortable enough with themselves to find a real relationship and gets off wanking to foot vids all day. If I were viewing people as salmon I would imagine the older more desperate men or just men more comfortable with their interests instead of pursuing women or someone in between would be the larger pool of customers to fish from in this realm but I also don't know shit about marketing.
Anyway I didn't intend on bringing in any negativity to this thread just speaking my opinion, good luck guys.
-MetaFootMan
If you were a seller, I would definitely want your passion on my team.
This isn't quite as evil as you make it out to be.
Any seller interested in growth would want to capture the upcoming demographic at some level. While it seems that marketers only view people as numbers, you actually need an intimate understanding of your audience. You can't engage them or sell to them otherwise.
I certainly do not think people are sheep to the degree you are implying, but from a wider lens, peoples' actions reveal patterns. I research these patterns and exploit them. This is what any basic sales or marketing guy would do.
Norcal gets where I'm trying to go with this Yeah dude I'll get back to you with tangibles, but everything you've mentioned and I mentioned is all viable discussion. Collabing is definitely a big part of it.
posted
Collaboration sounds like a good idea, both for the content producers and the content consumers.
Producers have a chance to split overhead (i.e. studio rentals, model booking fees), discover new models from a larger network than their own, and trade tips. Consumers benefit from simply having more content of any single model out there for consumption/purchase.
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